Shopping Experience
Information gathering is one of the key elements of customers' buying decisions especially for high involvement purchases. Purchases made with the use of all the information possible reduce the cognitive dissonance of the customers post purchase. Appreciating this importance of information on customers’ buying behavior, you have always strived to provide your customers with all the information you can provide about the products in your shelves. Yet you realized that it’s nearly impossible for you to man your stores to help each and every customer inside. Or even in the stores well equipped with customer assistants, training them to remember all the details of the products is proving to be a Himalayan task in the world of never ending product varieties. Or sometimes during high involvement purchases, customers tend to dislike the necessity to constantly depend on the shopping assistant who comes across to them as one who is trying to push the purchase.
The Solution
Perspecte’s Shopping Experience solutions provides your customer a great shopping experience by satisfying the customer’s instant information requirements at his finger tips. It gives detailed information about your product in the shelf and provides comparison of detailed products and even real feedback about the product from other customers.
Benefits
Personalized Shopping Experience
- Enhanced shopping experience by providing additional details about products and similar products
- Understand customer’s current shopping pattern and suggest good options
- Feedback about products from other customers
- Customer can set his preferences and choices for more personalized experience
Increased Sales
- Provides location and details of various products with in the store for customers
- Gives customer new choices and new products based on the customer’s past buying patterns